Keywords are the words and phrases that are important to the subject of the webpage. They are also the words that people are most likely to use when they visit a search engine for a list of relevant websites. Search engines look for keywords. Some–but not all–look in the “keywords” section of your META code. [...]
Keywords are the words and phrases that people type in at Google, Yahoo, etc., to find a website like yours. Keywords can be found… In the META code at the top of your webpage,In the title of your webpage, and In the text on your webpage. Do search engines “see” the right words and phrases, [...]
For online success–and perhaps art success in general–you must choose a niche. That’s the only way you’ll get a good listing at the search engines… and, to be found online, search engine placement is key. There were over 398 million sites listed under “art” at Google, in April 2005. About a year later, there were [...]
Some people build an audience quickly at LiveJournal, MySpace and other blog-type websites. Others are there for years and their numbers remain low. There’s no “sure fire formula” for popularity, and I’m not sure that popularity is the same thing as good PR. Here are a few tips, and they apply to any blog or [...]
The word “blog” is short for weblog, or a series of website posts–usually short notes or essays–related to one topic. Most often, people are posting about their lives and experiences. Like the annual school essay, “How I spent my summer vacation,” many people write in their blogs describing how they spent their day, or they [...]
FavIcons… You’ve seen teensy little icons on your browser address bar, and next to some bookmarks. They’re called “FavIcons.” Do you know how to make them for your website, too? Did you know that you can feature different icons for different webpages within your site? Here’s my basic “Ais” icon: . It’s at the top [...]
The key to online success is planning. However, for many artists, this is very confusing, and even overwhelming. Start at the beginning. You should choose your niche first. With that niche in mind, plan your online goals: How do you plan to financially support your website… and your art career? If your website is going [...]
Now and then, someone makes a truly embarrassing mistake online. It happens to everyone. First, you do what you can to correct it, of course. If apologies are appropriate, waste no time making them.And, although the following advice (from my post to a message board) applies to people who are writing articles for online content [...]
A 2005 study of search engines confirms that you must be in one of Google’s top three spots for your niche. These studies use a computerized tracking device to see where the average person looks when he or she glances at a webpage. Here’s how often people actually looked at each search engine listing on [...]
1. Choose a domain name. Then, get it hosted. I recommend www.GoDaddy.com when you’re starting, but there are many inexpensive registrars and hosting services. For more information about this first step, see Website Basics for Artists. 2. Decide the theme or niche for your website. Select a theme for your website… a specialty. Don’t try [...]