The importance of leverage
Apr 15th, 2008 | By Aisling | Category: Featured articles, Other topics
Today, I was reading a blog entry by Rick Sheffren, Leverage: Maximize your income in minimum time.
It reminded me of the potential leverage of past accomplishments.
As artists, we don’t make our resumes (CVs) a priority. We participate in swaps, group shows, and see our works published in zines and magazines… and all we do is tell our friends.
Everything that you do as an artist holds the potential to move your career forward.
No matter how small the project, or how many other artists were involved, your participation is still news.
It doesn’t matter if you were part of the project because it was open to the public and you simply signed up for it. Frankly, art collectors don’t always know which are invitational projects and which aren’t… and many don’t care.
It’s the quality of your work that matters, as well as the audiences that see it.
Sign up for every project that you can, if you can participate with quality work.
Then, be sure to add your participation — and a photo or scan of the art — to your website and your CV.
Some of your most powerful leverage is what you create for fun. That’s where the best energy can be, and it’s the energy — not necessarily the technical expertise — that separates mediocre art from art that soars!
Leverage is so important. And in this day and age, with all the Internet makes available (or rather, the people on all ends of the Internet), leverage is a huge thing to focus on. Archimedes and his quote about the lever that could move the world comes to mind here…
Stephen,
Thank you for your comment. Also, I visited your website about your artists journals, and your examples are impressive.
Leverage makes everything so much easier, and it’s vital for artists to realize that… and make the most use of it. We can each improve the world a little with our art — and our messages in our art. With leverage, we can reach far more people with both.
Thanks again!
Cheerfully,
Ais