Keywords are the words and phrases that people type in at Google, Yahoo, etc., to find a website like yours.

Keywords can be found…

In the META code at the top of your webpage,In the title of your webpage, and

In the text on your webpage.

Do search engines “see” the right words and phrases, to correctly list your webpage?

Here’s a simple trick:

Are you using Google AdSense on your pages?

If you are, check the links that they’re featuring.

If you wonder what planet Google is on, thinking that your readers would be interested in such-and-such, maybe you need to improve your keywords. This includes your page title, as well as what you say in the opening paragraph.

Also remember that many search engines take the first three sentences (or so) from your page, and use that as the description of the page at their search results.

Do you really want to use up that valuable space saying, “Welcome to blah, blah…?”

What you call your webpage (in the “title” part of your webpage code) and what you say in the first few sentences can make or break your webpage at the search engines.

If you want your content-rich art-related website to be popular, choose your words carefully and use the good ones as often as you can. Your search engine positioning depends upon it.